TikTok users can now seamlessly connect their Amazon account to their TikTok profile through a one-time setup process, enabling a seamless shopping experience. With this integration, users can complete purchases on Amazon without ever leaving the TikTok app, streamlining the traditional eCommerce journey. By eliminating the need to navigate away from the app, this feature reduces the risk of abandoning the purchase process, a common issue associated with the “link in bio” approach. By allowing users to click and order directly within the app, TikTok and Amazon are minimizing the chances of disrupting the viewer’s engagement, creating a more cohesive and user-friendly shopping experience.
Sources
ads.tiktok.com/business/en-US/blog/amazon-ads-native-checkout